PULP ART

Pulp magazines (or pulp fiction; often referred to as "the pulps") were inexpensive fiction magazines. They were widely published from the 1920s through the 1950s. The term pulp fiction can also refer to mass market paperbacks since the 1950s.

The name "pulp" comes from the cheap wood pulp paper on which such magazines were printed. Magazines printed on better paper and usually offering family-oriented content were often called "glossies" or "slicks". Pulps were the successor to the "penny dreadfuls", "dime novels", and short fiction magazines of the nineteenth century. Although many respected writers wrote for pulps, the magazines are perhaps best remembered for their lurid and exploitative stories, and for their similarly sensational cover art. Modern superhero comic books are sometimes considered descendants of "hero pulps"; pulp magazines often featured illustrated novel-length stories of heroic characters such as The Shadow, Doc Savage, and the Phantom Detective.

Pulp covers, printed in color on higher-quality (slick) paper, were famous for their half-dressed damsels in distress, usually awaiting a rescuing hero. Cover art played a major part in the marketing of pulp magazines, and a number of the most successful cover artists became as popular as the authors featured on the interior pages. Among the most famous pulp artists were Frank R. Paul, Virgil Finlay, Edd Cartier, Margaret Brundage and Norman Saunders. Covers were important enough to sales that sometimes they would be designed first; authors would then be shown the cover art and asked to write a story to match.

The first "pulp" is considered to be Frank Munsey's revamped Argosy Magazine of 1896, about 135,000 words (192 pages) per issue on pulp paper with untrimmed edges and no illustrations, not even on the cover. While the steam powered printing press had been in widespread use for some time, enabling the boom in dime novels, prior to Munsey, no one had combined cheap printing, cheap paper and cheap authors in a package that provided affordable entertainment to working-class people. In six years Argosy went from a few thousand copies per month to over half a million.

At their peak of popularity in the 1920s and 1930s, the most successful pulps could sell up to one million copies per issue. Among the best-known titles of this period were Adventure, Amazing Stories, Black Mask, Dime Detective, Flying Aces, Horror Stories, Marvel Tales, Oriental Stories, Planet Stories, Spicy Detective, Startling Stories, Thrilling Wonder Stories, Unknown and Weird Tales.

The Second World War paper shortages had a serious impact on pulp production, starting a steady rise in costs and the decline of the pulps. Beginning with Ellery Queen's Mystery Magazine in 1941, pulp magazines began to switch to digest size; smaller, thicker magazines. In 1949, Street & Smith closed most of their pulp magazines in order to move upmarket and produce slicks. The pulp format declined from rising expenses, but even more due to the heavy competition from comic books, television, and the paperback novel. In a more affluent post-war America, the price gap compared to slick magazines was far less significant. In the 1950s Men's adventure magazines began to replace the pulp.

The collapse of the pulp industry has changed the landscape of publishing in that pulps were the single largest sales outlet for short stories; combined with the decrease in slick magazine fiction markets, people attempting to support themselves by writing fiction must now generally write novels or book-length anthologies of shorter pieces.